Description
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BACKGROUND
STORYYou can’t recognize a professional cyclist by his bicycle.
The bike is a fine piece of art, but it's not a distinctive feature.
What does distinguish cyclists from one another, is the jersey.To describe what they saw a lyrical
language with all kinds
of metaphors was created.They would describe the design of
your new shirt like an optical illusion:The rider is dangling on the elastic,
finds his second breath and
closes the gap using the big mill.The history of cycling brought us
brilliant stories. Numerous were told
by passionate reporters who
visualised the drama and heroism
of cycling.The jersey tells it all; the team (sponsor) he rides for and who his
team mates are. It also shows if the cyclist has ever been national
or world champion.It's funny, in most cases we remember jersey colours and team
names better than the actual business of the sponsor.
Who remembers Molteni made meat products? Well, they did.
And they made a lot more than Eddy Merckx could eat...BACKGROUND STORYThey would describe the design
of your new shirt like an optical illusion:The print of this shirt - on the inside and outside - makes it an
instant classic. It's a collection of heroic stories; a poetic
biography of the Tour de France.
