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LE PATRON x
THE RWANDA CYCLING FEDERATION

LE PATRON BECOMES OFFICIAL CLOTHING PARTNER OF THE RWANDA CYCLING FEDERATION

Le Patron is proud to announce a three-year partnership with the Rwanda Cycling Federation. The Dutch premium clothing brand will design and supply both performance and casual wear for the Rwandan national cycling team. The collaboration was established in the run-up to the first-ever World Championship in Africa, together with partners who support African athletes on their path to the international stage.

Built on equalty

This partnership is built on equality. The Rwandan national team will be equipped in the same way as any other national selection. The men’s, women’s and junior squads will all have access to high-quality racing apparel for the road race and a refined casual line, allowing them to represent their country in style at major international races and events.

A distinctive design for a new era

The new kit will be presented during the World Championships in Rwanda and is designed to be the most stylish outfit of the competition.

  • A white base with subtle graphic patterns in blue, yellow and green, the colours of the Rwandan flag.

  • Patterns created from individual letters of the words RWANDA and LE PATRON, randomly positioned, forming the symbolic heart of this collaboration.

  • In partnership with Etxeondo, known for uncompromising quality, the design avoids excessive branding and logos, highlighting refinement and unity.

Melle van der Veen, CEO of Le Patron said: “We believe that cycling culture is about more than just performance. It’s about pride, equality and creating opportunities. Partnering with the Rwandan national team is both an honour and a responsibility, and we are determined to make them shine on and off the bike."

Ndasishimiye Samson, President of Rwanda Cycling Federation said: “This partnership with Le Patron marks an important step for Rwandan cycling. It allows our athletes to compete on equal terms, wearing apparel that reflects both our heritage and our ambitions as a country.”

Social impact beyond the peloton

Alongside the partnership with the national team, Le Patron is launching the fundraising initiative ‘Friends of Le Patron’. Through this programme, the brand will directly support projects that stimulate cycling in Africa, empowering young girls and boys through the bicycle and enabling them to further develop their talents.

By combining high-performance apparel, equal opportunities and social investment, Le Patron strengthens the foundation of Rwandan cycling, while contributing to the development of top talent, gender equality and the professionalisation of the sport.

Name of event and journalist, 10 September 2025

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